Tech

Your story in no more private!

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Emerging technologies and plethora of algorithmic approach to our everyday tasks have made a huge difference in our life.  This has pushed us a step forward to our comfort level. But we barely discuss the negative outcomes of this machine world.  We alI see relatable advertisements on various social media platforms for things we are actually looking for. This makes me to think that someone is actually keeping a perfect check on me.  

Fictional movies are warning us since very long that how machines can take over humankind. But actually these big changes and magic happening everywhere is not some sophisticated model. In the nutshell, I simply call it Data Theft or Data Breach.

What is Data breach?

In simple words data breach is that security system which is not secured. Our confidential data is copied, stolen, transmitted, viewed and further this information is sold to various companies.  It may involve financial information, personal health information, personal identity information and other exposed unstructured data.

data breach

How it is happening?

The smart devices which we use regularly plays the entire game for this. Sounds cool that how these devices can calculate our run speed. Not only this but our credit card expense and recommend us best solution for things just coming in our heads. This  a lot of data which is already in the hands of companies who are not only tracking our daily activities like our eating habits, sleeping habits but our whole life. They know everything about us like when we go to work or when we are faking for doctor’s appointment to avoid certain show ups.

Profiling

profiling

Whatever we talk about like security, vehicles, assets, telemedicines, healthcare, business IoT has entered in various fields and providing us the exceptional comfort level by integrating everything. This is how the Internet of things have ability to profile and target consumers and is one of the key trends in the future development in the application of IoT for businesses. But on another side this can be devastating as well. Either we represent our professional image or just share something personal. Our every device is tracking us and updating our profile from a least important to the most important task of everyday.

Bottom line

Privacy is the biggest issue faced by the most renowned Data Science and Artificial intelligence today. No matter how much facebook and google reassure us that our information is secure but we have already sacrificed a large part of anonymity of our lives. Now we all have got a good glitch about how in so sophisticated technologies we are losing our identity and our personal information. This shows that there is need to work more in this specific field as with highly dependability on technology overlooking privacy and security is not justified.

Asmita Sharma

As a technophile, I love to read and write about technology and latest business trends. Currently, I am enrolled for MEng Program at University of Windsor.

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