Try Before You Buy Online

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There is no doubt that e-commerce is a great business growing platform since last one decade. But some people still carry paradox related to online shopping applications. Maybe they don’t want themselves to get involved in process of assuming the product that how it will turn out from what they perceived from given description.

Even within flexible policies such as return and refund, they become part of the dilemma of placing an order or not! So, what can be done to eliminate this all fuss out?

What exactly is missing? Yes, you may be thinking on right track. It is tactile touch! Customer will be happy if they are provided more than description, images, and videos. And we can expect this from one of most trending technology Augmented reality.

Augmented reality, the first thing that might come to your mind after reading it can be Pokemon popping up in front of you! But the latest era applications related to it can be used for far more useful tasks


How has augmented reality become a new scope for E-commerce?

Let us consider a couple X and Y has recently shifted to a new apartment. They are furnishing their new home by buying stuff from an online platform. X says to go for a brown colored couch for their living room but Y is suggesting for cream color as it makes a great combination with carpet and curtains.

So what can make them decide out of these and convince each other?

Fixing some third person as an empire to take decision will obviously a bad option!

But we have Augmented Reality with its techno-solution.

With help of your smartphone, you can measure area, view your living room in it and can fit both of option in it. This will truly help that couple to analysis the appropriate thing they are looking for.

In this similar manner, you can fit the appliances before actually buying it. You can take exact measurements of the place and can see how it will look likes and buy the best product with no risks and regrets that how it will turn out to be. AR provides all type of information such as location, visuals, audios and acceleration data and opens an avenue for real-time feedback



We call it your virtual dressing room!

In our traditional way for e-commerce of clothes, we have mannequin and models. Or we can say mannequins and models act as an intermediate level of marketing for that specific product. Not all girls are 5 feet 8 inches tall and look similar to them, even same with guys as well.

So, what AR can do in this? AR helps in placing virtual mannequin around the room on your smartphone. Now in this, you can get an idea of fitting, you can enter weigh and change the size of mannequin model according to your measurements. And this will help you to actually find out how that particular dress will look when you will wear. You can walk closer to it by zooming in and can see more details like buttons, embroidery, and fabric.


How will AR affect platform or brand?

A user before buying a product can see the appearance of the product in their actual room in real time through their phone. What more can a customer ask for? Rather than all traditional methodologies, your customer can get to know about the product and its description in more details. And this will help to increase the business of platforms as people are more likely to follow those brands which give reason to trust them. And such user-friendly applications are worth investing for.


AR for on-demand applications!

You must also have heard one of business modal within waves these days in which you can book beauty related services from your place. So let us make that more interesting. What if there is some kind of option in that application to view how some specific haircut will look on you before actually taking service for that? Or how some special kind of beauty treatments and couture makeup will look on your face?

I guess this something more than enough fashion freaks could ask for. The traditional user used to avail service and interact more with customer care consultancy. But now by using smartphones and technology, it is all within user’s choice.



Opening an online store is one of the fastest and arguably one of the best options that entrepreneurs have for launching a start-up. However, as easy as it is to start an online store today, it has become increasingly difficult to choose the right strategies to leverage its business. AR as one of the exclusive solution should be featured for long-lasting and wonderful experience of customers. And customer’s joyful experiences can impart skyrocketing influence on your business!

Asmita Sharma

Asmita Sharma is pursuing M.Engineering program from the University of Windsor after completing her bachelor in Technology in the field of Electronics and Communication. She has also accomplished internship in Business Development and Marketing from Code Brew Labs.